{"id":628,"date":"2025-05-20T11:00:00","date_gmt":"2025-05-20T11:00:00","guid":{"rendered":"https:\/\/grivento.com\/?p=628"},"modified":"2025-06-09T11:42:34","modified_gmt":"2025-06-09T11:42:34","slug":"content-performance-how-to-track-and-create-a-site-that-keeps-people-coming-back-2","status":"publish","type":"post","link":"https:\/\/grivento.com\/index.php\/2025\/05\/20\/content-performance-how-to-track-and-create-a-site-that-keeps-people-coming-back-2\/","title":{"rendered":"Content performance \u2014 How to track and create a site that keeps people coming back"},"content":{"rendered":"<div class=\"hs-featured-image-wrapper\">\n <a href=\"https:\/\/blog.hubspot.com\/website\/content-performance\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"man looking at content performance\" class=\"hs-featured-image lazyload\" style=\"width:auto !important;max-width:50%;float:left;margin:0 15px 15px 0\" data-src=\"https:\/\/grivento.com\/wp-content\/uploads\/2025\/05\/content-performance-1-20250519-1590724.webp\"> <\/a>\n<\/div>\n<p>As someone who\u2019s written a lot of content and created content strategies, I know how big of an investment it can be. If you don\u2019t understand your content performance, it can be hard to know how effective your efforts are and whether the investment was worth it.<\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1\" height=\"1\" style=\"min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important\" class=\"lazyload\" data-src=\"https:\/\/track.hubspot.com\/__ptq.gif?a=53&amp;k=14&amp;r=https%3A%2F%2Fblog.hubspot.com%2Fwebsite%2Fcontent-performance&amp;bu=https%253A%252F%252Fblog.hubspot.com%252Fwebsite&amp;bvt=rss\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As someone who\u2019s written a lot of content and created content strategies, I know how big of an investment it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/posts\/628"}],"collection":[{"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/comments?post=628"}],"version-history":[{"count":2,"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/posts\/628\/revisions"}],"predecessor-version":[{"id":637,"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/posts\/628\/revisions\/637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/media\/635"}],"wp:attachment":[{"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/media?parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/categories?post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grivento.com\/index.php\/wp-json\/wp\/v2\/tags?post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}