Talking about statistics and representative samples might not sound like the most exciting topic. I can get it. But stick […]

If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types […]

If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types […]

When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service […]

When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service […]

I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points […]

I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points […]

During my time as a client services manager at Yahoo and then Verizon Media, I witnessed firsthand how important good […]

During my time as a client services manager at Yahoo and then Verizon Media, I witnessed firsthand how important good […]

Delivering exceptional customer experiences requires knowing your customers well. Customer profiling helps you achieve this. Throughout my career, whether creating […]