Delivering exceptional customer experiences requires knowing your customers well. Customer profiling helps you achieve this. Throughout my career, whether creating […]

Customers have countless interactions with your brand, which collectively form their opinion about your business. But what exactly are these […]

Customers have countless interactions with your brand, which collectively form their opinion about your business. But what exactly are these […]

My early days as a customer support agent really drove home the importance of having clear, accessible knowledge base articles […]

My early days as a customer support agent really drove home the importance of having clear, accessible knowledge base articles […]

The companies I work with care deeply about their customers, and it shows. That’s especially true when I’m updating the […]

The companies I work with care deeply about their customers, and it shows. That’s especially true when I’m updating the […]

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough […]

If you run a SaaS business, you may have hit a wall where your network and initial traction aren’t enough […]

As a customer support manager with many years of experience in the startup trenches –– from scaling global support teams […]